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Utilities
Mother Dairy, a leading dairy brand in India and a wholly owned subsidiary of the National Dairy Development Board (NDDB), has announced a significant investment of Rs 1,400 to 1,500 crore towards expanding its production capacity. This strategic move is aimed at enhancing its presence across the country, diversifying its product portfolio, and increasing revenue by 13% in the current fiscal year (FY25) to reach Rs 17,000 crore, with projected growth continuing into FY26 and FY27[1][2].
Mother Dairy currently operates 12 plants and is poised to add three new facilities in Gujarat, Andhra Pradesh, and Maharashtra's Nagpur. The construction of the Nagpur dairy plant has already commenced, marking the beginning of this multi-year expansion project[1]. This investment will not only augment its dairy operations but also enhance capacities for its Safal and Dhara brands, which are integral to the company's diversified portfolio[2][3].
As part of its growth strategy, Mother Dairy is focusing on launching new products that cater to emerging consumer preferences, particularly in the protein-enriched segment. Recently, the company introduced Promilk, a protein-rich milk variant designed to meet the daily protein needs of Indian families[1][3]. Promilk contains 40 grams of protein per liter, making it an attractive offering in the market. Further, Mother Dairy plans to extend this protein-enriched range to include curd, set curd, and paneer in the coming months[3][4].
Mother Dairy is also set to launch traditional Indian flavors like pudina chaach and jeera raita, aligning with consumer demand for products that resonate with local tastes. This approach aims to drive mass consumption by focusing on Indian culinary preferences rather than introducing Western flavors[3][4].
In response to changing consumer buying habits, Mother Dairy is aggressively expanding its direct-to-consumer (D2C) app across Delhi-NCR and beyond. The app, which currently facilitates slotted deliveries of milk and non-dairy products, has already seen promising results with online orders contributing around 5-6% of the booth's revenue[1][2].
Mother Dairy's products are available at nearly 400,000 retail outlets nationwide, with a strategic push towards modern trade and e-commerce channels, which currently account for 8-10% of its sales. The company aims to bolster its online presence to meet the growing demand for quick commerce platforms[1].
Mother Dairy is targeting a significant revenue milestone of Rs 20,000 crore by FY27, marking a substantial increase from its projected FY25 revenue of Rs 17,000 crore and FY26 expectations[2][4]. This growth is driven by an expansive distribution network, innovative product offerings, and a strategic shift towards pan-India presence, reducing its reliance on the Delhi-NCR market[2][3].
The Indian protein market is witnessing intense competition, with major players like Amul introducing a range of protein-rich products. Mother Dairy's entry into this segment is well-timed, focusing on daily consumption products rather than targeting gym enthusiasts specifically[3][4].
Mother Dairy's ambitious expansion and diversification plans are set to transform its position in the Indian dairy and food sector. By focusing on capacity expansion, digital transformation, and product innovation, the company is poised to capitalize on emerging trends and consumer preferences. As it looks to achieve its revenue targets and expand its national footprint, Mother Dairy remains committed to delivering quality products while addressing the nutritional needs of the Indian population.