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Materials
As Watches and Wonders 2025 unfolded, the world of luxury watches received a fresh wave of excitement with the unveiling of numerous gem-set timepieces. This year's releases reflect a strong demand for high-end watches crafted from precious metals and adorned with exquisite jewels. Brands like Rolex, Cartier, and Zenith have showcased their mastery in blending horology with jewelry, catering to an eager market of collectors and enthusiasts seeking opulent timepieces.
The trend of gem-set watches has been gaining momentum over the past few years, particularly in the realm of luxury watchmaking. This shift towards high-ticket items reflects the consumer desire for unique and exclusive pieces that combine both aesthetic appeal and technical excellence. Brands are meeting this demand by incorporating intricate gem-setting techniques, rare materials, and innovative designs.
Rolex, a stalwart in the industry, introduced several exciting models during Watches and Wonders 2025. Among these are the GMT-Master II with a striking Tiger's Iron dial, featuring a blend of tiger's eye, red jasper, and hematite. This natural stone composition creates a visually stunning effect, setting a new benchmark in dial design. Additionally, Rolex debuted the Land-Dweller, a collection inspired by vintage Oysterquartz models, equipped with a cutting-edge, high-beat movement. This new caliber promises a leap forward in energy efficiency and power reserve, signaling a significant technological advancement in Rolex's offerings[1].
Cartier continued its legacy of fusing watchmaking with high jewelry through several captivating releases. The Tressage collection, featuring elongated rectangular cases adorned with intricate gemwork, showcases Cartier's mastery of sculptural design. This collection includes four variants, each offering a unique blend of gold and precious stones, from minimalist yellow gold to a full pavé white gold version[2][3]. Furthermore, Cartier's Panthère de Cartier series was reimagined with an abstract animal print, achieved through hand-applied lacquer and gem-setting, offering a sophisticated and textured look[2][3].
As part of its high-jewelry offerings, Cartier unveiled a Panthère Jewellery Watch that doubles as a bangle. This piece embodies luxury with a panther motif crafted from white gold, featuring emerald eyes and an onyx nose. The watch is snow-set with diamonds, offering an impressive display of craftsmanship and design innovation[2][4].
Zenith marked LVMH Watch Week 2025 with the introduction of the Chronomaster Sport Rainbow, a model that elevates the rainbow bezel trend to new heights. The watch features a full rose-gold case and bracelet, complemented by a bezel set with 50 baguette-cut gemstones that transition through a spectrum of colors. While it shares similarities with earlier models, Zenith's execution stands out with its unique color arrangement and use of clear stones at each five-minute marker[5].
Gem-setting is an intricate art form that requires immense skill and precision. Watchmakers use various techniques to secure stones, from traditional prong settings to more modern designs like snow setting and pavé. The choice of technique depends on the desired visual effect and the type of stones used.
Here are some of the notable features of the gem-set timepieces released in 2025:
The success of these gem-set timepieces underscores a broader market trend towards luxury goods that are not only technically superior but also visually stunning. As consumers seek more exclusive and unique items, watchmakers are responding by pushing the boundaries of design and craftsmanship.
This trend is expected to influence broader market dynamics, with luxury watch brands potentially seeing increased competition and innovation in the sector. As brands continue to innovate, we can expect to see even more elaborate designs and materials used in future releases.
The 2025 gem-set timepiece releases have solidified the position of luxury watches as not just timekeeping devices, but also as works of art and expressions of personal style. Whether through Rolex's innovative movements, Cartier's bold jewelry designs, or Zenith's vibrant rainbow bezels, the appeal of these timepieces lies in their ability to combine technical prowess with aesthetic allure. As the luxury watch market continues to evolve, one thing is clear: gem-set timepieces have emerged as a dominant force, captivating collectors and enthusiasts alike.
