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Materials
The 2025 NAB Show is set to witness a groundbreaking moment for the radio industry with Super Hi-Fi showcasing its innovative Control Room, a cloud-based platform designed to revolutionize live radio broadcasting. As the show approaches, Super Hi-Fi's Chief Commercial Officer, Ryan Taylor, shares insights into the future of radio and how AI is transforming the industry.
Super Hi-Fi has been at the forefront of integrating artificial intelligence (AI) into radio workflows, simplifying production processes while enhancing listener experiences. With Control Room, the company aims to further disrupt traditional studio setups, offering a flexible and user-friendly solution for broadcasters worldwide.
Control Room is built on a collaborative hosting model, enabling multiple presenters to contribute seamlessly from different locations. It features video collaboration tools, group chat, and customizable soundboards, making it easy for teams to work together remotely. The interface is intuitive, with tools like countdown timers and one-click mic controls available at the user's fingertips.
The platform incorporates Super Hi-Fi's proprietary MagicStitch AI, which automatically handles audio transitions, mimicking the work of a skilled radio producer. This automation reduces production time significantly, allowing talent to focus on creative aspects rather than manual editing.
Control Room integrates seamlessly with the Telos Alliance Axia line of broadcast consoles. By using a simple six-digit code, broadcasters can connect their Axia consoles to the cloud engine, ensuring smooth audio routing from any remote location to the station's infrastructure. This integration is expected to enhance existing investments in studio technology while embracing the next generation of radio operations.
Ryan Taylor highlights that this year's NAB Show will see AI normalization across the industry, with it becoming a fundamental layer in various products and services. He also anticipates the growth of transmitter-based playout solutions, which will be a significant trend moving forward.
Taylor emphasizes that AI is no longer just about making a loud impact but is becoming a normalized part of radio operations. He mentions the rapid advancements in Large Language Models (LLMs) and their potential to transform how radio companies can create new offerings for advertisers and listeners. Examples include automatic app creation and real-time language translation for morning shows.
Super Hi-Fi has been making strides in AI-powered audio solutions. Their VoiceIQ 2.0 and Rosetta Traffic have received positive responses from clients like Beasley Media, with Rosetta now powering over 400 million ads monthly. These technologies leverage AI to streamline operations and improve audio quality.
Super Hi-Fi will be showcasing its innovations, including Control Room, by invitation only at the NAB Show. The company aims to demonstrate how its solutions can help radio companies achieve higher margins by simplifying operations and leveraging AI.
According to Super Hi-Fi's Chief Technology Officer, Brendon Cassidy, the company is redefining radio workflows by virtualizing entire stations in the cloud. This approach simplifies operations, reduces costs, and allows talent to focus on content creation rather than technical challenges.
With its cloud-native approach, Super Hi-Fi is changing the traditional concept of a radio station. Cassidy notes that studios and transmitters become nodes on a network, reducing the need for extensive hardware and local maintenance. Instead, operators can manage their stations remotely.
There is concern that such advancements could diminish local radio's personal touch. However, Cassidy argues that by freeing up time and resources, local content can actually be enhanced, enabling broadcasters to engage more deeply with their communities.
Super Hi-Fi's Control Room is poised to be a game-changer at the 2025 NAB Show, offering a flexible, AI-driven broadcasting solution. By simplifying live radio productions and enhancing collaboration tools, Super Hi-Fi continues to redefine the future of the radio industry. As technology continues to evolve, Super Hi-Fi's innovations are likely to play a significant role in shaping the next chapter of broadcast media.
