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Utilities
In a significant move to amplify support for vulnerable families across Ireland, Aldi has announced a two-year extension of its partnership with Barnardos, a leading children's charity. This renewed commitment underscores Aldi's dedication to helping families in need, particularly during challenging economic times. Over the past four years, Aldi has raised €2 million for Barnardos, contributing significantly to its Early Years and Family Support Services[1][2].
The Aldi-Barnardos partnership was initiated in 2020 with a focus on supporting families and children experiencing various challenges, including poverty, mental health issues, and domestic violence. Barnardos' programs provide crucial educational, emotional, and physical support to children, ensuring they have equal opportunities to thrive. The partnership has been instrumental in helping thousands of families, with Aldi's contributions directly benefiting Barnardos' services[1][3].
The extended partnership is set to further enhance the support offered to families. Aldi will continue its fundraising efforts, aiming to raise additional funds for Barnardos through a series of initiatives. These include in-store promotions, customer campaigns, and community-based programs. The support from Aldi is more critical than ever, given the ongoing cost-of-living crisis that has significantly impacted families across Ireland[2][4].
Fundraising Goals: Aldi has pledged to raise an additional €1 million for Barnardos over the next two years. This commitment is part of a broader strategy to combat food poverty and support vulnerable families during economic hardship[2].
Programs and Initiatives:
Early Years Services: These services provide essential educational and emotional support, helping children start school with a strong foundation for future success.
Family Support Services: Offering critical support to families facing domestic violence, mental health challenges, addiction, and other crises[1][3].
Barnardos Big Active Initiative: This schools-focused program, supported by Aldi, encourages physical activities and mindfulness exercises to promote health and well-being. It also raises vital funds for Barnardos through participation in month-long physical challenges[4].
The partnership comes at a time when the cost-of-living crisis is severely affecting families. Recent research highlights the stark reality of food insecurity in Ireland:
Food Insecurity Statistics:
Over one in four parents reported having insufficient food for their families over the past year[2].
41% of parents have reduced food spending, and many have skipped meals to ensure their children are fed[3].
Support for Vulnerable Families: Aldi and Barnardos are working together to provide meals, counseling, and educational support to families in need. This includes initiatives like providing over 10,000 meals for children and supporting families with specialized counseling[2][3].
Niall O’Connor, Aldi Ireland Group Managing Director: "Through our partnership with Barnardos, we’ve been able to make a meaningful impact on the lives of parents and families in need. The new research paints a stark picture of the cost-of-living crisis affecting households, making essential services like Barnardos critical today more than ever"[2].
Suzanne Connolly, CEO of Barnardos: "Together, we are working to support thousands of children and families who are struggling with deprivation, mental ill health, bereavement, domestic violence, or other challenges – because childhood lasts a lifetime. Aldi’s continued support is invaluable in transforming the lives of the families we support"[1].
Aldi’s extended partnership with Barnardos is a testament to the retailer's commitment to making a positive impact on communities across Ireland. As the cost-of-living crisis continues to challenge families, this renewed collaboration will play a critical role in providing much-needed support. Through fundraising initiatives and support programs, Aldi and Barnardos are working together to create lasting change and ensure that every child has the opportunity to thrive.
