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Communication Services
Title: Susan Black's Departure Marks a New Era for Liverpool FC's Communications
Content:
Liverpool FC is witnessing a significant shift in its leadership as Susan Black, the club’s long-serving Director of Communications, announces her departure after 14 transformative years. Her exit, which will take effect at the end of the current season, paves the way for Craig Evans, the current Vice President of Communications, to step into her role. This transition occurs amid a broader restructuring within the club, further reflecting the organization’s evolution towards enhanced communication and operational strategies.
Since joining Liverpool FC in 2011, Susan Black has been a pivotal figure in the club's communication strategies, building strong relationships both internally and externally. Under her leadership, Liverpool revamped its communications approach, ensuring that the club's messaging echoed the values and aspirations of its fan base and stakeholders. Black's tenure has been characterized by:
One of her notable achievements includes organizing the LFC Foundation legends charity match, which has raised over £8.5 million for community programs since its inception. Additionally, her role in bolstering the visibility of Liverpool FC Women has led to significant advancements, including their promotion back to the Women's Super League.
In light of her impending departure, Liverpool FC CEO Billy Hogan expressed heartfelt gratitude for Black's unwavering commitment and leadership. "Susan has played a pivotal role in shaping our success," Hogan stated. Her efforts in enhancing the club’s public image and supporting community initiatives will leave a lasting legacy at Anfield.
Craig Evans, who has been a part of Liverpool FC since 2011, will officially assume the position of Senior Vice President of Communications on June 1, 2025. Evans brings with him a wealth of experience, having previously served in various communication roles that have equipped him with a deep understanding of the club’s culture and operational dynamics. His background includes:
With Evans stepping into his new role, he will report directly to Jonathan Bamber, Liverpool’s Chief Legal Officer, who is also set to take on expanded responsibilities as Chief Legal and External Affairs Officer.
Evans’ appointment comes at a crucial juncture for Liverpool FC, coinciding with the club's broader ambitions to solidify its global brand and enhance its operational capabilities. His prior experience and familiarity with the club's ethos will be vital as Liverpool navigates the competitive landscape of modern football.
Susan Black's departure marks the end of an era for Liverpool FC's communications department. Her contributions over the past 14 years have not only shaped the club's public image but have also fostered a strong sense of community connection through initiatives like the LFC Foundation and the women’s team. The transition to Craig Evans represents a continuity of excellence in leadership, ensuring that Liverpool FC remains at the forefront of effective communications within the competitive world of football.
With the club embarking on this new chapter, fans and stakeholders alike will be watching closely as Evans implements strategies to further enhance the club’s global presence and community engagement. As Liverpool FC continues to evolve, the foundations laid by leaders like Susan Black will undoubtedly serve as a guiding light for future endeavors.
In summary, the transition at Liverpool FC underscores the club's commitment to both its rich heritage and its ambitions for the future—a future that seeks to build on past successes while embracing new opportunities and challenges. The coming months will be critical as both Evans and the leadership team work to uphold Liverpool's storied tradition and strive for continued success on and off the pitch.