Innovative Packaging Solutions: Coveris Extends SourceTag Security to Carton Packaging to Combat Retail Theft

In a groundbreaking move to combat rising levels of retail theft, Coveris, a leading European packaging manufacturer, has expanded its SourceTag security solution to include printed cartons. This innovative approach aims to tackle significant losses in the fresh meat, beverage, and luxury goods sectors, particularly in the UK, where retail theft is estimated to cost around £1.8 billion annually.

The Challenge of Retail Theft

Retail theft remains a persistent issue affecting businesses worldwide. In the UK, the increasing rates of theft have prompted companies to seek more effective and integrated security solutions. Traditional methods often involve applying secondary tags in-store, which can be time-consuming and costly. Furthermore, these methods may not always be effective, leading to significant losses for retailers and manufacturers alike.

Introducing SourceTag Cartons

Coveris' SourceTag cartons offer a cutting-edge solution to this problem by integrating a covert RF (radio frequency) tag into the packaging during the printing and conversion process. This innovation provides a seamless and automated security solution that works in harmony with in-store electronic article surveillance (EAS) antenna systems. Unlike previous methods, SourceTag cartons eliminate the need for manual application or removal of tags, reducing operational costs and streamlining inventory management.

Key Benefits of SourceTag Cartons

• Loss Prevention: SourceTag technology incorporates tamper-evident security features, ensuring that any unauthorized attempts to remove or tamper with products are immediately detected.
• Cost and Time Efficiency: By automating the security tagging process during production, Coveris reduces the need for in-store handling, saving both time and money.
• Supply Chain Protection: These cartons provide comprehensive security throughout the supply chain, from production to store shelves, minimizing the risk of theft and enhancing brand integrity.
• Seamless Integration: The integration with existing retail infrastructure ensures that operational workflows and pack aesthetics remain unchanged, maintaining brand identity.

Industry Applications

The SourceTag carton solution is particularly beneficial for fresh meat, beverage, and luxury goods sectors, where high-value products are often targeted by thieves. By incorporating this advanced security technology into packaging, these industries can significantly reduce risks associated with theft.

Applications Summary:

• Fresh Meat: High-security packaging for fresh meat products helps deter theft in supermarkets and grocery stores.
• Beverage: Secure cartons for beverages protect against theft and tampering, ensuring product safety and integrity.
• Luxury Goods: Luxury items benefit from enhanced security measures, reducing losses from shoplifting and retail crime.

Technology and Innovation

Coveris' investment in inline tagging technology supports the automation of the SourceTag application process. This technological advancement not only enhances the efficiency of packaging production but also ensures that security tags are effectively integrated into the cartons without compromising their appearance or functionality.

Key Features of Inline Tagging:

• Automated Application: Tags are applied during the printing and conversion process, eliminating manual labor.
• Inline Integration: The technology allows for seamless integration with EAS systems, creating a fully automated security solution.
• Scalability: The SourceTag solution is designed to be scalable, making it suitable for large-scale production and diverse supply chain needs.

Impact on Retail and Supply Chain

By leveraging SourceTag technology, retailers can expect several benefits:

Benefits for Retailers:

• Reduced Shrinkage: Enhanced security measures reduce product loss due to theft.
• Improved Supply Chain Efficiency: Automated tagging and integration with EAS systems streamline operations.
• Enhanced Shopworker Safety: Deterrents against theft can lead to a reduction in violent behavior and abuse in retail environments.

Future of Packaging Security

As retail theft continues to be a significant concern, innovative packaging solutions like Coveris' SourceTag cartons are setting a new standard in loss prevention. By combining technology with practical application, manufacturers can better protect their products and enhance supply chain security.

Emerging Trends:

• Smart Packaging: The integration of RFID and EAS technologies in packaging is becoming more prevalent, offering real-time monitoring and theft detection.
• Sustainable Security Solutions: Future solutions will likely focus on sustainability, integrating recycled materials and minimizing packaging waste while maintaining security standards.

Conclusion

Coveris' extension of SourceTag security to carton packaging marks a significant step forward in combating retail theft. By offering a fully automated, integrated security solution, Coveris is helping businesses protect their products more effectively while enhancing operational efficiency and shopworker safety. As the retail landscape continues to evolve, innovative packaging solutions like SourceTag cartons will play a vital role in securing the supply chain and safeguarding profits.