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As part of its ambitious expansion plans, The Power of Events has officially launched its North West Hub for the groundbreaking Schools Engagement Programme. This initiative aims to inspire the next generation of event professionals by introducing students to the diverse opportunities within the events industry. The programme, which has already garnered significant success in the East of England, is set to reach thousands more students across the UK.
Launched in January 2024, The Power of Events Schools Engagement Programme took its first steps in the East of England. Here, it engaged over 3,000 pupils from 17 schools, significantly enhancing their awareness and consideration of the events industry as a viable career path. The results were impressive, with a 65% average increase in pupils' awareness post-presentation, compared to a mere 2% prior to the programme's intervention[1][2].
Following this initial success, The Power of Events is expanding the programme to additional regions, with the North West being one of the key areas. The scalable model will be rolled out across more than 4,210 secondary schools across the UK over the next five years[2]. By establishing regional hubs like the one in the North West, The Power of Events aims to foster a strong network of industry professionals, schools, and students.
The launch of the North West Hub marks a significant milestone in The Power of Events' mission to educate and inspire the next generation of event professionals. This region offers a vibrant events landscape, making it an ideal location for students to experience the diversity of the industry firsthand. The hub will facilitate partnerships between local schools, businesses, and event professionals to create engaging learning experiences.
To support this ambitious initiative, The Power of Events is urging businesses to collaborate with their local event communities. Sponsors play a crucial role in enabling the programme's expansion across new regions. By sponsoring a regional rollout, companies can directly influence the educational journey of thousands of pupils across their area[2].
Opportunities for Industry Professionals:
The Power of Events' initiative is not only an educational venture but also a strategic move to address future talent needs within the events industry. By fostering awareness and interest among young people, the programme helps ensure a steady supply of skilled professionals ready to meet the evolving demands of the sector.
In addition to the Schools Engagement Programme, there are other resources available for those interested in the events industry. For example, The Event School London offers a range of training options, from micro-credentials to full-time diplomas, designed to meet the needs of both entry-level students and seasoned professionals[4].
The launch of the North West Hub for The Power of Events Schools Engagement Programme represents a significant step forward in promoting awareness and engagement with the events industry among young people. By combining the efforts of industry professionals, sponsors, and schools, this initiative has the potential to inspire tens of thousands of students across the UK, shaping the future of the events sector and ensuring its continued vitality and innovation.
For those interested in learning more about how to become a sponsor or register as a Schools Ambassador, reaching out to The Power of Events directly provides a straightforward path to involvement. As the programme continues to grow, it offers an exciting opportunity for both students and industry professionals to collaborate in building a brighter future for the events industry.
