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In a significant move towards streamlining media governance, a parliamentary committee has recommended the establishment of a unified Media Council in India. This proposal aims to bring all forms of media—print, broadcast, and digital—under a single regulatory body. The primary goal is to improve the enforcement of content standards and ethical guidelines across various media platforms, addressing the complexities arising from technological advancements and media convergence.
Currently, India's media landscape is regulated by multiple bodies and laws, each overseeing different segments of the media. For instance, digital news platforms fall under the Information Technology (IT) Rules, 2021, while print media is regulated by the Press Council of India. The Cable Television Networks Act guides television content. This fragmented approach to media regulation has led to inconsistencies and challenges in enforcing content standards uniformly.
The rapid growth of digital platforms, streaming services, and social media has intensified the need for a cohesive regulatory framework. The proposed Media Council would operate as an umbrella entity, ensuring compliance with uniform content standards and ethical guidelines across all media formats.
The government is considering expanding the existing Press Council of India into a comprehensive Media Council. Key functions of this new body could include:
To streamline regulatory complexities, the committee has also suggested merging the Ministry of Information and Broadcasting (MIB) with the Ministry of Electronics and Information Technology (MeitY) and the Department of Telecommunications. This restructuring aims to ensure cohesive policymaking and enforcement, particularly in regulating digital content and OTT platforms.
The Broadcasting Services (Regulation) Bill, currently under development, is expected to extend regulatory oversight to digital news platforms and streaming services. This could introduce new content codes and formal complaint mechanisms specific to digital media, subjecting platforms to stricter accountability.
A key concern with the proposed Media Council is its potential impact on free speech. While the council aims to ensure responsible content dissemination, media and civil rights advocates have raised concerns over excessive government control. The balance between content regulation and freedom of expression remains a focal point of public discourse.
Other countries, such as Malaysia, are also grappling with similar challenges. The Malaysian Media Council Bill was recently passed in the lower house of parliament, marking a significant step towards independent media regulation. This bill empowers journalists to set ethical standards and establish a code of conduct for media practitioners.
The Malaysian Media Council will consist of 21 representatives from various stakeholders, including media companies, associations, and government nominees. It will focus on establishing ethical standards, handling complaints, and imposing penalties for breaches of conduct.
While efforts to establish a unified media council face challenges, they also offer opportunities for improving media governance. Ensuring the independence and effectiveness of such councils is crucial for balancing regulation with free speech and promoting high standards in media practices.
The proposal for a unified Media Council in India reflects a broader trend towards more comprehensive media regulation. As technology continues to reshape the media landscape, effective and balanced governance will be essential for maintaining ethical standards while preserving the principles of free speech.
