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Health Care
In a move that underscores the growing trend in direct-to-consumer healthcare, Hims & Hers Health, a prominent telehealth company, has announced its plans to include Eli Lilly's renowned weight-loss drug, Zepbound, on its platform. This development not only expands Hims & Hers' weight management offerings but also highlights the evolving landscape of telehealth services in the United States.
Hims & Hers is a multispecialty telehealth platform that connects consumers with medical care across various health conditions, including mental health, sexual health, dermatology, and primary care. The company has been expanding its weight management services, incorporating a range of medication kits and compounded GLP-1s to provide affordable alternatives for weight loss and diabetes treatment.
Zepbound, a brand-name version of the drug tirzepatide, is a significant addition to Hims & Hers' platform. Tirzepatide is also the active ingredient in Mounjaro, Eli Lilly's diabetes medication. The inclusion of these drugs is part of Hims & Hers' broader strategy to pivot towards offering both branded and generic medications on its platform. This expansion aims to provide consumers with more comprehensive choices in managing their health.
Hims & Hers' decision to sell these medications reflects its commitment to creating a holistic approach to health management, particularly in the high-demand area of weight loss. The company's strategy aligns with the growing public interest in accessible and personalized healthcare services.
Hims & Hers will offer Zepbound and Mounjaro at $1,899 per month, while the generic liraglutide is priced at $299 per month. In contrast, Eli Lilly lists Zepbound on its LillyDirect platform starting at $349 for self-paying customers, with costs potentially as low as $25 per month for patients with suitable insurance coverage[3][4]. This price discrepancy highlights the different business models at play in the telehealth and pharmaceutical sectors, with Hims & Hers focusing on a subscription-based approach to medication access.
This move has significantly boosted Hims & Hers' stock, which rose by 8.5% on the announcement day. The company has seen substantial growth, especially in its weight loss services, where it expects to generate at least $725 million in revenue by 2025[3]. This growth is driven by consumer demand for accessible and affordable healthcare solutions.
Eli Lilly has clarified that it has no official connection with Hims & Hers, emphasizing that Zepbound can be prescribed by any licensed healthcare professional and is available through LillyDirect at a lower price for self-paying customers[4]. This response reflects ongoing tensions between pharmaceutical companies and telehealth platforms over drug distribution strategies and pricing.
The partnership between Hims & Hers and Eli Lilly's weight loss medication highlights the evolving dynamics in the healthcare sector. Telehealth companies are playing a critical role in expanding access to medications by leveraging digital platforms. However, challenges remain, particularly regarding compounded versions of medications, which have faced scrutiny over regulatory compliance.
As Hims & Hers integrates Eli Lilly's Zepbound into its offerings, it positions itself as a leader in the digital health platform space, particularly for weight loss and diabetes management. The move underscores the sector's shift towards more inclusive, personalized healthcare solutions. With its focus on expanding choices for consumers, Hims & Hers is poised to continue its trajectory of growth, aligning with broader trends in telehealth and the evolving expectations of healthcare consumers.
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