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In a strategic move aimed at bolstering its position in the consumer electronics retail landscape, Croma, the electronics retail chain owned by the Tata Group, has appointed Shibashish Roy as its new Chief Executive Officer (CEO) and Managing Director (MD). Effective April 1, 2025, this leadership transition signals a significant milestone in the company's journey towards enhancing its market presence and customer engagement strategies. Roy takes over the reins after a seamless transition period that began when he was named CEO in November 2024, working closely with outgoing Managing Director Avijit Mitra until March 2025[1][2][3].
Shibashish Roy brings over two decades of experience within the Tata Group to his new role. His extensive background in managing consumer-facing businesses has been instrumental in expanding Croma's market footprint and refining its customer service approach across various sales channels[2][4]. With a deep understanding of the Indian consumer electronics market, Roy is well-positioned to navigate the challenges and opportunities in this competitive space.
As the new CEO & MD of Croma, Shibashish Roy will focus on several key objectives:
Roy's appointment underscores Croma's commitment to embracing a digital-first strategy, aiming to integrate technology more deeply into its retail operations. This approach will involve investing in e-commerce platforms, enhancing customer service through digital channels, and leveraging data analytics to inform business decisions[1][2].
Croma plans to enhance customer satisfaction by rolling out personalized marketing initiatives and loyalty programs. This will involve:
The Indian consumer electronics market is highly competitive, with prominent players like Reliance Digital and Vijay Sales. Croma, under Roy's leadership, will focus on differentiation by offering a broad range of products, maintaining competitive pricing, and ensuring superior customer service across all touchpoints.
This leadership change is expected to bring stability and continuity to Croma's operations. Employees and partners can expect a renewed focus on training and development, aimed at equipping them with the skills needed to excel in a rapidly evolving retail environment.
In a statement, Naveen Tahilyani, Chairman of Infiniti Retail Ltd., expressed his confidence in Shibashish Roy's ability to drive Croma forward, stating, "I am certain Shibashish’s digital-first approach and passion for customer engagement will drive Croma to great heights and look forward to working with him"[1][3].
Shibashish Roy himself emphasized his gratitude for the board's trust and expressed his intent to build upon the foundations laid by his predecessor, focusing on growth and innovation in the market[5].
The appointment of Shibashish Roy marks a significant moment in Croma's journey towards reinforcing its position in the Indian electronics retail sector. With its sights set on expanding market share, enhancing profitability, and offering bespoke customer experiences, Croma is poised to navigate the competitive landscape with renewed vigor.
