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Canadian commercial bakery Crust Craft is embarking on an ambitious expansion by constructing a larger production facility in the Edmonton Metro Region. This development is part of the company's strategy to increase production capacity, integrate advanced baking technologies, and explore new market opportunities across North America.
Crust Craft, founded in Edmonton in 1989, specializes in artisan bread and bakery products. The company supplies both retail and foodservice channels across Canada with a diverse range of products, including pizza crusts, flatbreads, pie crusts, and its popular Panaji and Panjimi Naan bread brands. The decision to expand within Alberta underscores Crust Craft's commitment to its local roots and the province's favorable business environment.
The new facility, expected to span between 120,000 and 150,000 square feet, will significantly boost Crust Craft's production capabilities. Construction is set to begin in the fall of 2025, with operations anticipated to start in 2026. This expansion is supported by a C$51 million investment, complemented by a C$2 million grant from the Investment and Growth Fund (IGF), a provincial initiative aimed at fostering economic development in Alberta.
The project is projected to create 55 new jobs, contributing to the local economy by providing employment opportunities and supporting growth for existing staff. Furthermore, the expansion will enhance partnerships with local farming families and vendors, aligning with Crust Craft's mission to support the community and promote sustainable practices.
Edmonton Mayor Amarjeet Sohi highlighted the city's attractiveness to businesses, stating, "Crust Craft was founded locally, grew here, and chose to stay here because Edmonton has the perfect recipe for success." This sentiment is echoed by Malcolm Bruce, CEO of Edmonton Global, who emphasized the region's strength in food manufacturing and the importance of government support in retaining and attracting businesses.
The integration of advanced baking technologies at the new facility will play a crucial role in Crust Craft's growth strategy. By adopting the latest innovations in bakery production, the company aims to improve efficiency, enhance product quality, and diversify its offerings to meet evolving consumer preferences.
This technological upgrade will also enable Crust Craft to expand its market share both domestically and internationally. As the bakery industry continues to evolve, with trends shifting towards artisanal and high-quality products, Crust Craft is well-positioned to capitalize on these changes.
The Canadian bakery market is experiencing significant growth, driven by consumer demand for fresh, nutritious, and convenient food options. Crust Craft's expansion is strategically timed to leverage this trend and further establish itself as a leading player in the North American bakery sector.
The company's commitment to quality, combined with its ability to adapt to changing market conditions, will enhance its competitiveness. By maintaining a strong focus on local sourcing and community engagement, Crust Craft ensures a loyal customer base and robust partnerships with suppliers.
The Alberta government's support through the Investment and Growth Fund underscores the province's commitment to fostering a business-friendly environment. This approach not only attracts new investment but also encourages existing companies to expand locally, thereby boosting economic growth.
Matt Jones, Minister of Jobs, Economy and Trade, noted that Crust Craft's decision demonstrates the effectiveness of Alberta's investment policies. He emphasized that such partnerships between government and business are key to ensuring long-term economic success and job creation in the region.
Crust Craft's decision to invest in a new production facility in Edmonton reflects the company's confidence in the region's potential for economic growth and the agricultural sector's strength in Alberta. As Crust Craft continues to grow, it is set to become an even more significant player in the bakery industry, both locally and beyond.