Introduction to TUI's New Campaign

In a vibrant move to highlight the unique benefits of package holidays, TUI has launched a captivating ad series titled "Packed Differently." This campaign, crafted by the renowned creative agency Leo Burnett UK, brings to life TUI's beloved brand mascot, "Happy Bag," alongside a cast of quirky supporting characters. The series aims to showcase the diverse range of holiday experiences offered by TUI, from luxury getaways to family-friendly adventures.

Key Features of the Campaign

The "Packed Differently" campaign is designed to appeal to TUI's core audience and package holiday enthusiasts. Here are some key features that make this campaign stand out:

• Engaging Storytelling: The campaign includes three 30-second films that humorously highlight the advantages of booking with TUI. These films feature "Happy Bag" and his friends, all brought to life through in-camera puppetry by Arch Model Studios.
• Diverse Holiday Experiences: The ads showcase various aspects of TUI holidays, including luxury accommodations, generous luggage allowances, and engaging kids' clubs.
• Multi-Channel Approach: The campaign will run across multiple platforms, including TV, social media, out-of-home advertising, radio, and digital display.

Behind the Scenes: Creating "Packed Differently"

The production of "Packed Differently" involved a collaborative effort between several creative teams. Shot on location at TUI's Sensatori Coral Sea resort in Sharm El Sheikh, Egypt, the campaign combines stunning visuals with engaging storytelling. Here are some behind-the-scenes insights:

• Creative Collaboration: The campaign was a cross-agency collaboration, with creative duties handled by Leo Burnett UK, media planning by EssenceMediacom, production by Unit 9, and post-production by Harbor.
• Puppetry and Animation: The use of in-camera puppetry adds a unique and playful touch to the ads, making them memorable and entertaining.
• Location and Setting: The choice of location in Egypt provides a picturesque backdrop that showcases the beauty and tranquility of TUI's holiday destinations.

TUI's Holiday Offers and Packages

TUI is known for offering a wide range of holiday packages that cater to different tastes and preferences. Here are some of the highlights:

• Family-Friendly Holidays: TUI provides numerous family-friendly options, including kids' clubs and activities designed to keep children entertained while parents relax.
• Luxury Getaways: For those seeking a more luxurious experience, TUI offers high-end accommodations with amenities like swim-up suites and private Jacuzzis.
• All-Inclusive Options: TUI's all-inclusive holidays are great for budget-conscious travelers, as they include meals, snacks, and drinks, reducing the need for additional spending.

Popular Destinations and Deals

TUI offers holidays to a variety of destinations around the world. Some of the popular options include:

• Summer Destinations: Locations like Egypt, Spain, and the Caribbean are favorites for summer getaways.
• Winter Escapes: For those looking to escape the cold, TUI offers winter holidays in destinations like Lapland and Orlando.
• Special Offers: TUI frequently runs promotions, including free child places and discounts on select holidays.

Why Choose TUI for Your Next Holiday?

Choosing TUI for your next holiday comes with several benefits:

• Convenience: TUI's package holidays include flights, accommodations, and often transfers, making planning easier.
• Value for Money: With options like all-inclusive deals and free child places, TUI offers great value for families and budget-conscious travelers.
• Reliability: As a well-established travel company, TUI provides peace of mind with ATOL protection and a customer satisfaction guarantee.

Conclusion

TUI's "Packed Differently" campaign is a delightful celebration of the joy and convenience of package holidays. By highlighting the unique experiences and benefits offered by TUI, this campaign is sure to captivate audiences and inspire them to book their next getaway. Whether you're looking for a relaxing beach break or an action-packed family adventure, TUI has something for everyone.