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Materials
The latest edition of Toy World, the leading business magazine for the toy industry, is now available, bringing readers the most current insights and trends in games, puzzles, pre-school toys, and beauty & fashion categories. This bumper issue, comprising 196 pages, offers a comprehensive overview of the industry, featuring profiles and insights from key suppliers and players in the market. Whether you're a seasoned professional or just entering the vibrant world of toys, this issue is a must-read.
Published on March 31, 2025, by Alakat Publishing Ltd., the April issue of Toy World marks a significant point in the industry's calendar, offering a wealth of information for businesses and enthusiasts alike[1][3]. This edition highlights the Games & Puzzles sector, with a special focus on the growing popularity of speed puzzling, a sport that's gaining traction among enthusiasts. It also delves into the Pocket Money Toys & Collectibles market, which remains a staple for children and collectors. Additionally, there's an in-depth look at Pre-School Toys, crucial for early childhood development, and for the first time, Beauty & Fashion toys, reflecting the broader scope of play products on the market[1].
Mattel's 80th Anniversary: The magazine covers Mattel's milestone anniversary year, including what to expect from the celebrations and how they plan to mark this occasion throughout 2025[1].
Toy Fair New York Insights: Publisher John Baulch reports back from the Toy Fair New York, discussing the event's revival after an 18-month hiatus. His insights include discussions on Trump's tariffs and the current state of US retail presence[1].
Paramount Consumer Products: Caroline Tonks sits down with Simta Sawhney from Paramount Consumer Products to explore the tenth season of Paw Patrol and how Paramount aims to rejuvenate the franchise within its pre-school offerings[1].
Company Profiles: In addition to Mattel, there's a profile on Educa Borras, a Spanish toy company focusing on international expansion as part of its growth strategy[1].
Speed Puzzling: This issue highlights the rise of speed puzzling as a competitive sport. It features interviews with prominent figures like Katy Fletcher from Ravensburger and Anneka Thompson, founder of the UK Jigsaw Puzzle Association[1].
Libraries Board Game Club Initiative: A special Q&A with Playtime PR's Ceriann Smith and Selina Dangerfield discusses the latest developments in the Libraries Board Game Club initiative, an effort to bring more games to public libraries across the country[1].
The pre-school segment is critical in shaping early childhood experiences. The April issue provides insights into new product launches and innovations, including how Paw Patrol is evolving to captivate this audience[1].
For the first time, Toy World explores the Beauty & Fashion toy category, reflecting the increasing diversity in play products available to children. This sector is becoming more prominent as it combines fun with educational elements, teaching children about different roles and expressions[1].
The magazine includes a retail profile with Warren du Preez, the head toy buyer at Daniel of Windsor, where they discuss the store's successes and growth strategies[1].
Talking Shop Feature: Indie retailers share their experiences and highlight supportive suppliers at the Toymaster Regional Meeting in Coventry, shedding light on what's driving a strong start to the year for these businesses[1].
The April issue of Toy World is a valuable resource for anyone in the toy industry, whether you're looking to stay updated on trends or seeking insights for future business strategies. With diverse coverage spanning from product launches to market analysis, this edition sets the stage for a dynamic year ahead.
As the team begins work on the May issue, they promise a focus on Dolls & Collectibles, a preview of the Vegas Licensing Expo, and a special supplement for the Toymaster May Show[1]. For readers eager to catch up on the latest developments and stay ahead in the industry, subscribing to Toy World ensures access to both print and digital editions.
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