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Information Technology
In a remarkable display of digital prowess, Times Internet, the digital arm of the Times of India Group, has emerged as India's leading digital news and information platform with an impressive 265 million unique visitors across its web and app properties by the end of 2024. This achievement underscores Times Internet's deep understanding of audience preferences, its robust portfolio of super brands, and its cutting-edge tech stack, as highlighted in Comscore's "Year in Review 2024 — Setting the Stage for 2025" report[1][2].
Times Internet's dominance is further underscored by its lead in the market, with Network18 ranked second, boasting 214 million unique visitors, followed closely by Zee Digital with 157 million visitors. Rounding out the top five are HT Media and Dailyhunt, with 125 million and 124 million visitors, respectively[1][2]. This positioning reflects a strategic and sustained effort by Times Internet to engage the vast majority of India's internet population.
The Comscore report provides valuable insights into India's digital news readership:
India has solidified its position as the world's largest digital market, with 524 million unique visitors as of December 2024, surpassing both the U.S. and Indonesia in terms of digital reach[1][2]. Despite a stable number of internet users, there is a notable shift in how people interact with online platforms:
Several emerging trends highlight the evolving nature of India's digital landscape:
The Indian digital market is heavily influenced by entertainment platforms:
With Times Internet leading the digital charge in India, the future looks promising for continued growth and innovation:
Times Internet's success in dominating India's digital landscape is a testament to its strategic approach to audience engagement and technological prowess. As the digital market continues to evolve, understanding audience preferences and leveraging cutting-edge technology will be key to maintaining or gaining market share in this rapidly expanding sector.