Redefining Activewear’s Future: An Exclusive Interview with Oner Active Founder Krissy Cela

Introduction to Activewear Market Trends

The activewear market is experiencing unprecedented growth, driven by consumer demand for sustainability, inclusivity, and technological innovations. As the industry shifts towards a more holistic approach, integrating fashion, comfort, and performance, brands like Oner Active are at the forefront of this transformation. In an exclusive interview, Krissy Cela, the founder of Oner Active, shares insights into defining the activewear market, building customer loyalty, and the strategy behind opening retail stores.

Shaping the Future of Activewear

Q&A with Krissy Cela

Q: What inspired you to venture into the activewear market?

Krissy Cela: "Activewear has evolved beyond just workout gear; it’s a lifestyle choice. Consumers now prioritize both fashion and functionality. At Oner Active, we aim to bridge this gap by offering high-performance wear that also makes a statement."

Q: How do you see the market evolving in the coming years?

Krissy Cela: "Sustainable practices and eco-friendly materials like recycled polyester and organic cotton will dominate. Additionally, digitalization and personalization will become key drivers in attracting and retaining customers. The integration of augmented reality (AR) and virtual reality (VR) will also revolutionize the shopping experience."

Building Customer Loyalty

Customer retention is crucial for any brand's success. Here are some strategies Oner Active employs to foster loyalty:

• Inclusivity and Diversity: Offering a wide range of sizes and styles to cater to diverse body types, ensuring every customer feels included and valued.
• Community Engagement: Hosting fitness events and workshops that encourage customer interaction and build a sense of belonging.
• Sustainable Practices: Committing to eco-friendly production processes, aligning with consumers' growing environmental consciousness.

Key Takeaways:

1. Personalization: Tailoring products to individual preferences through feedback and user data.
2. Engagement: Regular communication and community-driven initiatives to keep customers engaged.
3. Quality and Innovation: Continuously improving product quality and incorporating technology like smart fabrics that enhance performance.

The Retail Revolution: Why Physical Stores Matter

As the market becomes increasingly digital, Oner Active is expanding into brick-and-mortar stores. Here’s why:

Krissy Cela: "While e-commerce has its advantages, physical stores provide an immersive brand experience. Customers can touch and feel our products, which is essential for activewear where fit and quality are paramount. Our stores will also serve as community hubs, hosting workshops and events that foster a deeper connection with our brand."

Current Trends in Activewear

The activewear industry is witnessing exciting trends this year:

1. Eco-friendly Fabrics: Brands are shifting towards sustainable materials to reduce environmental impact.
2. Tech-Infused Activewear: Incorporating technology like health monitoring and fitness tracking to enhance performance.
3. Inclusive Sizing: Catering to diverse body types to ensure everyone feels included.
4. Bold and Vibrant Colors: Moving beyond traditional neutrals, activewear now includes bold, vibrant hues.
5. Versatile Athleisure: Pieces that seamlessly transition from workout to everyday wear.

Oner Active's Approach to Sustainability

Committing to environmental responsibility, Oner Active is prioritizing eco-friendly practices:

• Recycled Materials: Using recycled polyester and other sustainable materials in production.
• Supply Chain Transparency: Ensuring responsible sourcing and reducing waste throughout the supply chain.
• Customer Education: Encouraging customers to embrace sustainable fashion choices through workshops and online content.

Krissy Cela: "At Oner Active, we believe sustainability is not just a trend but a necessity. We're committed to reducing our environmental footprint while delivering high-quality products that meet our customers' demands for performance and style."

The Impact of Retail Expansion on Brand Identity

Oner Active’s retail strategy aims to enhance brand visibility and customer interaction:

• Experience-Centric Stores: Designing stores that offer a holistic brand experience, combining product display with community events.
• Location Strategy: Selecting high-traffic locations that align with the brand’s target demographic.
• Digital Integration: Using digital tools to enhance the in-store experience and encourage customer engagement.

Krissy Cela: "Our retail expansion is about building a community, not just selling products. We want our stores to be places where people connect with our brand and with each other."

Conclusion

As the activewear market continues to evolve, brands like Oner Active are setting new standards by prioritizing sustainability, inclusivity, and customer engagement. With a strong focus on evolving trends and consumer needs, Oner Active is poised to redefine the future of activewear. Whether through innovative product lines or immersive retail experiences, the brand is building a loyal community that shares its vision for a more sustainable and connected fashion world.

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Keyword Strategy:

• Sustainability
• Inclusivity
• Technological Innovations
• Activewear Trends
• Customer Loyalty
• Retail Expansion
• Eco-friendly Materials
• Smart Fabrics
• Health Monitoring
• Fitness Tracking
• Versatile Athleisure

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