PWG Business News: Your Gateway to Market Intelligence
PWG Business News is committed to providing real-time updates and expert-driven insights across various industries, including technology, healthcare, finance, energy, automotive, and consumer goods. We deliver carefully curated news, financial reports, and research-based updates, helping businesses and professionals stay informed and competitive in today’s dynamic business environment.
Our News section covers industry-shaping events such as market expansions, new product launches, mergers and acquisitions, policy shifts, and corporate earnings, offering a strategic advantage to decision-makers seeking actionable intelligence. By bridging industry leaders, stakeholders, and professionals with data-driven content, we empower our audience to navigate the complexities of the global market with confidence.
PWG Business News: Keeping You Ahead in the Business World
At PWG Business News, we deliver timely and credible business news, covering global market trends, economic shifts, and emerging opportunities. With comprehensive coverage spanning healthcare, technology, telecommunications, utilities, materials, chemicals, and financials, our platform provides accurate, well-researched insights that drive success for executives, investors, and industry professionals alike.
Whether you're tracking regulatory updates, innovation trends, or strategic collaborations, PWG Business News ensures you have access to high-quality, data-backed reports that enhance brand visibility, credibility, and engagement. Our mission is to keep you ahead by serving as your trusted source for impactful industry news and market intelligence.
Stay informed with PWG Business News – your gateway to the insights that shape the future of business.
Consumer Staples
In recent years, the Indian dairy industry has witnessed a significant shift towards quick commerce, a model that emphasizes ultra-fast delivery, often within minutes, of essential goods such as groceries and dairy products. As the summer heat intensifies, leading dairy brands like Mother Dairy and Amul are strategically partnering with quick commerce platforms to ensure their products reach consumers swiftly. This alignment not only enhances customer convenience but also allows brands to capitalize on the heightened demand for dairy products during the summer months.
Both Mother Dairy and Amul have formed partnerships with leading quick commerce platforms such as Blinkit, Swiggy Instamart, and Zepto. These collaborations enable them to tap into the extensive customer base of these platforms, ensuring that their products are delivered quickly and efficiently.
The Indian dairy market, particularly in Delhi, has become increasingly competitive with the entry of Nandini, a brand from the Karnataka Milk Federation. Despite this, Amul and Mother Dairy remain dominant, with a combined market share of about 70% in the Delhi-NCR region[2]. However, challenges persist:
To attract consumers and boost sales, dairy brands are rolling out special summer promotions, including:
Brands like Amul, Mother Dairy, and Baskin Robbins are expanding their ice cream capacities in anticipation of the summer rush. Amul is growing its manufacturing capacity with new plants and retail formats focused on premium ice cream[4]. Mother Dairy has invested in augmenting its capacities to meet increased demand during summer[4].
As consumers increasingly prefer home deliveries, the share of online sales is rising. For Mother Dairy, online sales contribute about 8-10% of total revenues, with this share doubling over the past couple of years[5]. Other FMCG players like Nestle and Tata Consumer also report significant sales contributions from quick commerce channels.
The integration of quick commerce into the dairy industry is expected to drive further growth, leveraging technology for faster delivery times, personalized offerings, and enhanced customer experiences. As brands continue to innovate and adapt to consumer needs, the role of quick commerce in reshaping the dairy sector is likely to be pivotal.
As the Indian dairy market navigates the challenges and opportunities presented by quick commerce, leading brands like Mother Dairy and Amul are positioned to benefit significantly from these partnerships. With the promise of increased convenience, freshness, and variety, consumers are set to enjoy their favorite dairy products in a whole new way.
