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Industrials
In a pivotal moment for India's startup ecosystem, the Government e-Marketplace (GeM) has issued a powerful call to action, urging startups to seize opportunities that can catapult them to significant growth. At the recently concluded Startup Mahakumbh 2025, GeM reinforced its support for startups, showcasing its commitment to fostering innovation and entrepreneurship across the nation.
GeM, a digital platform established under the Ministry of Commerce and Industry, has been instrumental in transforming the way government procurement operates in India. By offering a transparent and open marketplace, GeM has empowered startups, small businesses, and entrepreneurs to participate directly in government transactions, thereby unlocking new avenues for growth and innovation.
Transaction Volume: GeM has facilitated transactions amounting to over Rs 38,500 crore for more than 30,000 startups across various sectors[2]. This substantial financial engagement highlights the platform's role as a catalyst in India's startup ecosystem.
Inclusive Platform: Beyond startups, GeM has also become crucial for women entrepreneurs, with 8% of its seller base comprising women, and a cumulative order value of over Rs 46,615 crore for Udyam-verified women MSEs[2].
Sectoral Presence: While edtech is one of the most represented sectors among startups on GeM, the platform remains sector-agnostic, welcoming entrepreneurs from all segments[1].
At Startup Mahakumbh 2025, GeM's participation was marked by several initiatives designed to onboard and support startups:
Pre-Event Campaigns: GeM offered incentives to early mover startups, including free pods and event tickets for the first 30 startups that registered[1].
On-Site Engagement: The event featured 24 kiosks for startup onboarding, supported by 16 agents to guide startups through the process[1]. Additionally, GeM showcased a multilingual, AI-powered chatbot to assist startups in navigating the platform.
Sector-Focused Pavilions: GeM participated in pavilions celebrating India's strengths in sectors like DeepTech, AgriTech, BioTech, and Artificial Intelligence[2].
During Startup Mahakumbh 2025, GeM responded to over 2,500 startup queries, facilitated more than 1,000 startup registrations, and conducted over 1,500 interactive sessions, including one-on-one mentoring and group engagements, using its LMS[2]. This comprehensive engagement underscores GeM's commitment to equipping startups with the skills needed to thrive in the government procurement ecosystem.
GeM's initiatives reflect the broader vision of Atmanirbhar Bharat, aiming to self-sustain and strengthen India's economy through domestic innovation and entrepreneurship. By bridging the gap between innovators and government buyers, GeM enables startups to scale faster, validate their products more effectively, and contribute significantly to India's global innovation standing.
Government-Startup Collaboration: GeM's efforts align with the government's goals to unlock the potential of public procurement for driving startup growth and inclusive development[2].
Policy-Driven Opportunities: By providing a structured platform, GeM helps startups leverage policy-driven opportunities, ensuring they can navigate the complex landscape of government procurement more efficiently.
While GeM has significantly empowered startups, there remain challenges related to scalability and the need for more startups to onboard themselves onto the platform. The future for startups on GeM looks promising, given the platform's continuous innovations and strategic initiatives.
Maximize Platform Usage: Startups should fully utilize GeM's features, including its AI chatbot and LMS resources, to streamline their onboarding and growth.
Engage with GeM Events: Participating in pre-event campaigns and leveraging GeM's presence at major startup gatherings can provide crucial support and visibility.
Sectoral Diversification: While edtech is prominent, startups from diverse sectors should explore opportunities on GeM to capitalize on its inclusive platform.
As GeM continues to evolve, its impact on India's startup ecosystem will likely deepen. With its robust ecosystem and innovative digital initiatives, GeM offers a unique opportunity for startups to leapfrog into significant growth phases. By embracing this platform, Indian startups can not only enhance their market presence but also contribute meaningfully to the country's economic mobility.
In urging startups to seize these opportunities, GeM is not just facilitating transactions; it is also fostering a culture of innovation and entrepreneurship across India. As the Indian startup landscape continues to grow, GeM’s role will remain pivotal in unlocking the potential of domestic innovation and driving forward the vision of a truly self-reliant India.
