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Financials
Divine Hira Jewellers, a prominent name in India's B2B jewellery sector, has recently launched its initial public offering (IPO) amidst immense anticipation from investors and customers alike. The company, known for its exquisite 22 karat gold jewellery designs, is poised to scale new heights in the luxury jewellery trade. Niraj Gulecha, Whole-Time Director of Divine Hira Jewellers, shares insights into the company's expansion strategies and growth vision.
Established initially as a proprietorship firm in 1997, Divine Hira Jewellers has evolved significantly over the years. Starting with silver articles, the company gradually moved into the gold segment in 2004, specializing in 22 karat gold jewellery. Operating from the heart of Mumbai's Zaveri Bazaar, the company has built a strong reputation for quality and design innovation. Divine Hira Jewellers primarily caters to wholesalers, showrooms, and retailers, offering a diverse product range that includes necklaces, chains, bangles, mangalsutras, and more.
On March 17, 2025, Divine Hira Jewellers opened its IPO, aiming to raise ₹31.84 crore through the issuance of 35.38 lakh fresh equity shares at a fixed price of ₹90 per share. The IPO closed on March 19, 2025, with shares expected to list on the National Stock Exchange's SME Emerge platform[1][3]. The company plans to utilize the IPO proceeds for enhancing working capital, repaying debts, and pursuing general corporate objectives[3][5].
Niraj Gulecha outlines the company's strategic focus on geographical expansion, both domestically and internationally. Divine Hira Jewellers aims to tap into new markets where demand for its products is high, leveraging its strong customer relationships and quality standards to drive growth. The company is also exploring new product lines, including antique gold jewellery, which combines historical craftsmanship with modern trends[2][4].
Divine Hira Jewellers holds a strong position in the B2B gold jewellery market, with a diverse portfolio blending traditional and modern designs. The company's success can be attributed to its:
Despite its strengths, Divine Hira Jewellers faces challenges such as a competitive market and reliance on a few suppliers. However, the company sees opportunities in expanding its product range and enhancing its global reach.
Divine Hira Jewellers has demonstrated a significant improvement in financial performance, with a notable increase in net profit over recent years. The company reported a net profit of ₹0.28 crore in FY22, which rose to ₹1.48 crore in FY24. In the first half of FY25, the net profit further increased to ₹2.50 crore[1][5]. This growth trajectory indicates promising potential for long-term profitability.
As Divine Hira Jewellers embarks on its post-IPO journey, the company is well-positioned to leverage its market presence, quality products, and strategic vision to scale new heights in the jewellery trade. With a strong expansion strategy and commitment to quality and transparency, Divine Hira Jewellers aims to capture a significant share of both domestic and international markets.
