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Health Care
In a significant move to simplify and enhance insurance solutions for the burgeoning marketing and advertising industry in the United States, Willis, a WTW business, has unveiled AdWrap, a comprehensive insurance program designed specifically for businesses involved in creating marketing, advertising, and promotional content. This innovative launch marks a pivotal shift towards more efficient and cost-effective insurance solutions, focusing on comprehensive protection from pre-production to airdate across various content types, including live-action, digital, print, and social media productions.
AdWrap is structured as a master-controlled insurance program, offering businesses a streamlined approach to managing production risks. The key features of AdWrap include:
Customizable Coverage: Provides protection for all stages of production, from pre-production to the final airdate. This flexibility ensures that every type of content creation can be fully covered against property, casualty, and contingent risks.
Cost Transparency: Eliminates standard vendor mark-ups, ensuring that premium pricing is based on the individual risk profile and historical claims data of each project. This transparency optimizes costs by providing fair and consistent pricing across all projects.
Expert Support & Global Reach: Backed by media and entertainment professionals, AdWrap offers seamless account management, strong vendor relations, and 24/7 support. Additionally, its global capabilities enable clients to manage production risks effectively, regardless of where their projects are located.
Simplified Insurance Process: By offering pre-approved coverage limits and leveraging content spend, Ad
