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Materials
Title: Absolut Vodka & Sprite Unveils Exciting New Watermelon Flavor for Summer 2025
Content:
As the warm weather beckons, Absolut Vodka and Sprite are making a splash with the launch of their new Watermelon flavor. This innovative ready-to-drink (RTD) cocktail is set to revolutionize summer gatherings, picnics, and leisurely afternoons, offering a refreshing alternative for fans of vibrant, fruity beverages.
The Watermelon-infused Absolut Vodka & Sprite, boasting a 5% ABV, is now available in grocery stores and convenience shops across the UK, with a suggested retail price of £2.30 for a 250ml can[1]. This new RTD cocktail joins the original release of the Absolut Vodka & Sprite, which debuted in February 2024.
This latest flavor combines the smoothness of Absolut’s vodka with Sprite's signature sparkling lemon-lime taste, complemented by the juicy essence of watermelon. “Watermelon was chosen for its vibrant, juicy profile,” explained Coca-Cola Europacific Partners (CCEP), underscoring the drink's appeal as a refreshing summer refreshment[1][3].
As consumer preferences evolve, flavor innovation remains at the forefront of the ready-to-drink category. The watermelon flavor is believed to attract consumers looking for unique options in their beverages. Elaine Maher, Associate Director for Alcoholic Ready-to-Drink at CCEP BS, remarked, “Innovation is at the heart of our ready-to-drink portfolio this year. The launch of our watermelon variant is a game-changing moment for the entire category”[2][5].
The new product aims to build on the successful launch of the original Absolut Vodka & Sprite, which was ranked as the number one new RTD product last year, according to Nielsen data. The launch has been met with enthusiastic consumer interest, with some testing indicating an 84% purchase intent among consumers[2].
As the weather warms up, the need for accessible, refreshing drinks is on the rise. The Watermelon flavor emerges as a perfect companion for various summer occasions:
The launch of the Watermelon variant will be supported by an extensive summer marketing campaign, highlighting social media promotions, influencer partnerships, and outdoor advertising. The brand aims to capture the attention of summer revelers looking for something new to sip and savor[1][2].
In today’s competitive RTD market, the focus on exciting flavors and innovative mixes is vital. CCEP recognizes that vodka remains a popular choice for RTD cocktails, and collaborating with Sprite continues to yield fruitful results, tapping into the number one growth driver in the beverage industry: flavor innovation[2][3].
The Watermelon Absolut Vodka & Sprite cocktail is designed for easy drinking, combining:
For those who love cocktails but prefer the convenience of canned beverages, this new offering presents an ideal solution. The balance of flavors tends to appeal to a wide range of drinkers, making it suitable for both casual sippers and cocktail enthusiasts alike.
Chill and Serve: Best enjoyed ice-cold, simply chill in the refrigerator or bring along an ice pack to keep it refreshing.
Personalized Cocktail: For those wanting to elevate their experience, consider adding fresh mint or watermelon slices for garnish.
Social Media Moments: With its vibrant packaging and refreshing taste, it’s perfect for sharing on social platforms to capture those sunny moments.
The launch of the Absolut Vodka & Sprite Watermelon flavor is set to capture the essence of summer. With its blend of smooth vodka, sparkling Sprite, and juicy watermelon, it provides a refreshing option for gatherings, picnics, and various summer adventures. With consumers excited about this unique flavor, it’s clear that Absolut and Sprite are on to something special this season.
As the demand for ready-to-drink cocktails continues to rise, the introduction of innovative flavors like Watermelon not only satisfies consumer cravings but also keeps brands competitive in the ever-evolving beverage landscape. So grab a can, gather your friends, and enjoy a refreshing sip that encapsulates the spirit of summer!
